Company Overview

Our new Lanyard & Attachments factory
in Xiamen, China
Brady People ID (formerly Comprehensive ID Products, Inc. – CIPI) is a manufacturer and worldwide distributor of ID products serving the identification, security, promotional advertising, and awards & engraving industries. We own and operate manufacturing facilities in China and the United States, and distribute our ID products through a global network of authorized resellers.

Brady People ID is a division of Brady Corporation, a company whose mission is… “We identify and protect premises, products and people.”

Founded in 1914 in Eau Claire, Wis., as W.H. Brady Co, the company went public in 1984 and currently trades on the NYSE under the symbol BRC. It was renamed Brady Corporation in 1998 and currently employees over 9000 people around the world in more than 100 locations. Corporate Headquarters is in Milwaukee, WI.

For more information on Brady Corporation visit www.bradycorp.com.

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60th Anniversary Edition of The Original KEY-BAK Key Reel

To celebrate 60 years of service, KEY-BAK have released the 60th Anniversary Edition of The Original KEY-BAK® Key Reel.

KEY-BAK has an awesome story behind it. Russ Lummis, the founder of the company, saw a need for railway brakemen and switchmen to have a better, safer, more convenient way to handle their key.

Dangling key chains they wore sometimes caught on moving trains. Lummis filled that need by inventing the KEY-BAK®.

Apparently it was an instant success, first in the railroad industry and then in other industries, wherever “keys” were part of the job.

KEY-BAK now make a range of retractable key reels for security, law enforcment, maintence/janitiorial, theft deterrent, ID holders, point of purchase and other uses.

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